We produced an in-store sales promotion video for Sony head-mounted displays. The video clearly explains the correct way to wear the head-mounted display so that customers can enjoy movies and other visual content with unprecedented power. The video is shown constantly at the hands-on corner of the store, and is simple and highly impressive so that customers can experience the product as soon as possible.



Creative Producer : Juichi Kataoka
Director : Junichi Kataoka
Director of Photography : Ryousuke Saitou

Agency : Sony PCL
Production : montana7pictures